In 2007, AHD Studio was commissioned to develop a brand and marketing campaign for Mt Buller's key summer tourism product – biking. The eventuating band, Bike Buller, encompasses the three biking disciplines on offer at Mt Buller – gravity, cross-country and road cycling.
The uptake over the past decade has been huge. We have been involved at all levels in the continued evolution of the brand. The scope of work to date has included branding, website, maps, brochures, trade show displays, e-newsletters, posters, visual merchandising and team uniforms.